# innomate

> innomate is an XR creative production studio that helps brands and agencies build AR, CGI, Fake OOH (FOOH), WebAR, Social AR, AR games, virtual try-ons, 3D product experiences and immersive campaigns. We design experiences for the camera – built to be shared, not just seen – and engineered to win attention, engagement and sales.

- **Type:** XR / AR creative production studio (creative technology studio)
- **Website:** https://www.innomate.ar/
- **Contact:** hello@innomate.ar
- **Offices:** Berlin, Germany (Lohmühlenstraße 65, 12435 Berlin) and Warsaw, Poland (Varso Place, Chmielna 73, 00-801 Warszawa). Operating worldwide.
- **Social:** Instagram https://www.instagram.com/innomate.ar/ · LinkedIn https://www.linkedin.com/company/innomate-ar/
- **Scale:** 500+ projects delivered across 40+ markets for the world's leading brands.

## What innomate does (services)

- **Social Media AR** – gamified, shareable AR lenses and filters (Instagram, TikTok, Snapchat) that capture attention in 1–3 seconds.
- **Fake OOH CGI (FOOH)** – hyper-real CGI videos engineered for massive viral reach on social.
- **AR Games** – addictive campaign experiences with leaderboards and rewards.
- **AR Retail & POS** – interactive point-of-sale that drives discovery and impulse purchase.
- **AR Out of Home** – turn static OOH and murals into interactive, measurable, viral moments.
- **Virtual Try-Ons** – try-before-you-buy experiences that boost buyer confidence and lower returns.
- **AI Ad Creatives** – generate visuals and video at scale, then test, iterate and optimise without a photoshoot.
- **AR Mirrors** – in-store virtual try-ons that engage, convert and reduce returns.
- **Advisory & Workshops** – XR strategy that identifies real business use cases without the hype.

## Who innomate serves

- **Brands:** a strategic partner that treats XR as a performance tool (not hype) to drive engagement, leads and sales, with measurable attention on every campaign.
- **Agencies:** support from RFP and pitch through to global execution, with concepts, benchmarks and innovation angles that help teams win pitches.

## Campaign objectives and touchpoints

- **Objectives:** reach, engagement, lead generation, gamification, sales, contests & raffles.
- **Touchpoints:** OOH, packaging, retail, POS, social media, events. AR can be layered onto existing assets without reprinting or redesigning.

## Why immersive storytelling works (proof points)

- 2x higher visual attention vs. standard formats.
- ~75 seconds average engagement time (in a 3-second world).
- 3x better recall vs. other formats.
- 74% of Gen Z uses AR daily; 90%+ are interested in using AR filters.
- 73% of users say AR influences their purchase decisions.
- 33% share branded AR filters as user-generated content.
- Sources: IAB AR Buyer's Guide; MarketSplash; Snap × Ipsos Augmentality Shift; Deloitte Digital × Snap; Mindshare Layered.

## Selected work

- **Oreo × Minecraft AR Game (WebAR)** – 83.10s average engagement.
- **M&M's AR mural** – 12,702 uses in 3 weeks.
- **Żołądkowa Gorzka AR packaging** – 4,183 uses in the first 3 weeks from a QR on pack.
- **Disney+ "The Bear" FOOH in Berlin** – 10M+ views.
- Additional work for McDonald's, Rockstar Energy, Relab and I Love Marketing.
- Full gallery: https://gallery.innomate.ar/

## How innomate works

1. **Ideation & Strategy** – start with the business goal, then engineer the idea that wins the camera.
2. **Concept & Design** – visual systems, storyboards and prototypes built for share-worthiness.
3. **Production** – CGI, AR engineering and creative direction in one team.
4. **Launch & Scale** – distribution, optimisation and iteration to compound reach and ROI.

Timelines: simpler activations in 2–3 weeks; advanced experiences typically 4–6 weeks or more. A first concept can be delivered within 24 hours.

## Common questions

- **Is XR more expensive than traditional campaigns?** Not necessarily – sometimes cheaper. CGI and AR remove much of the cost of physical production and photoshoots while delivering higher engagement.
- **Can campaigns be deployed globally?** Yes – solutions are scalable, easy to localise and built for global rollout.
- **Can you track performance?** Yes – engagement time, interactions, conversions and user behaviour are all measurable.
- **Do we need to understand AR/XR first?** No – innomate guides strategy, use cases and execution.

## Links

- Home: https://www.innomate.ar/
- Blog: https://www.innomate.ar/blog
- Work gallery: https://gallery.innomate.ar/
- Sitemap: https://www.innomate.ar/sitemap.xml